Kṛṣṇa—this sound is transcendental. Kṛṣṇa means the highest pleasure. All of us, every living being, seeks pleasure. But we do not know how to seek pleasure perfectly. With a materialistic concept of life, we are frustrated at every step in satisfying our pleasure because we have no information regarding the real level on which to have real pleasure.

For the last few weeks we have been learning that we are not this body; we are consciousness. Not exactly consciousness, for consciousness is actually the symptom of our real identity: we are pure soul, now merged within this material body. Modern material science lays no stress on this; therefore the scientists are sometimes misled in their understanding of spirit soul. But spirit soul is a fact, which anyone can understand by the presence of consciousness. Any child can understand that consciousness is the symptom of the spirit soul.
When one understands the Personality of God, the reservoir of pleasure, Krishna, he actually becomes transcendentally blissful.
Now the whole process we are trying to learn from the Bhagavad-gītā (The Song of God) is how to bring ourselves to this level of consciousness. And if we act from the level of consciousness, then we may not be pushed again into the level of this bodily conception; and, if we can continue on that level, if we can continue to act in pure consciousness, then, at the end of this body we shall be free from material contamination, our spiritual life will be revived, and the ultimate result will be that in our next life, after leaving this body, we shall have our full, eternal spiritual life. Spirit, as we have already discussed, is described as eternal.
From the book Krsna The Reservoir Of Pleasure
By His Divine Grace A. C Bhaktivedanta Swami Prabhupada

Srila Prabhupada or by a full title His Divine Grace A.C.Bhaktivedanta Swami Prabhupada is the founder-acharya of the International Society for Krsna consciousness and the pioneer in introducing devotional service in the Western countries. He is a pure devotee of Lord Krsna coming in the Gaudiya Vaisnava disciplic succession of realized spiritual masters. His numerous translations of ancient Vedic texts are recognized by scholars from Harvard, Cambridge, Princeton, Oxford, La Sorbonne and other major universities. He initiates all sincere souls into the knowledge of bhakti-yoga through his teachings.

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