Be Krsna Conscious 24 hours a day.

After such speculation of many, many births when one is actually wise he surrenders to Krsna. And as soon as he surrenders to Krsna he becomes unaffected by the contamination of maya. This the process. Krsna-arpita mano. No, nothing to think except Krsna. We have got therefore so many engagements from morning, four o’clock upto 10 o’clock. Why so many engagements? Why not make here… Make… Make it a plan? That once in a week let us go and become Krsna conscious. No. You should become Krsna conscious 24 hours then it is possible that maya will not touch you. If you make it official programme, that all right along with other business I shall meditate upon Krsna for half an hour. 15 minutes. For that 15 minutes of course you are uncontaminated but if you, other 24 hours you engage then it is maya. Then what is it? If you burn a matchstick and pour upon it three gallons of water. Oh, how it will burn? [Laughter]. You see? It is useless. Waste of time. You must burn the stick, matchstick and get it more and more blazing. That should be your business. Not that I do it for a moment and pour water. This useless waste of time.

Srimad-Bhagavatam 6.1.16–19 December 11, 1970, Bombay

Srila Prabhupada or by a full title His Divine Grace A.C.Bhaktivedanta Swami Prabhupada is the founder-acharya of the International Society for Krsna consciousness and the pioneer in introducing devotional service in the Western countries. He is a pure devotee of Lord Krsna coming in the Gaudiya Vaisnava disciplic succession of realized spiritual masters. His numerous translations of ancient Vedic texts are recognized by scholars from Harvard, Cambridge, Princeton, Oxford, La Sorbonne and other major universities. He initiates all sincere souls into the knowledge of bhakti-yoga through his teachings.

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